Project Overview

Fund usage

Funding is for marketing purposes mostly -
up to 70% of the capital will go to market the application in the US to achieve at least 50,000 sign-up users by the end of this year.

The model goes through : ASO (Appstore optimisations) > Influencers marketing > Google / Facebook / Apple Search Ads campaigns and monitoring. Apx. each sign-up will cost up to 4$ : 2$ per install and our low estimations regards 50% of installs will sign-up.
The rest are targeted for expanding and improving the UI.   

Technical description

Costume made machine learning and artificial intelligence for learning & defining users habits , users behaviours, content (using NLP & OCR) AND for presenting relevant content for the users.
Usage of real time smartwatch data to present content matches the physical & medical aspects for the users.  

Users & Customers summary

The users are based on social media users who enjoy food consumption on those platforms and take part of 30% of the entire social media users market (up to 600,000,000 users).